Download e-book for kindle: 42 Rules for a Web Presence That Wins (2nd Edition): by Philippa Gamse CMC,Laura Lowell

By Philippa Gamse CMC,Laura Lowell

ISBN-10: 1607730960

ISBN-13: 9781607730965

This ebook was once created for company proprietors, executives and executives, institutions and nonprofit corporations who are looking to comprehend what it takes to create and maintain a profitable net presence. It presents a quick, yet thought-provoking learn that provides a 30,000 feet "eagle-eye" standpoint at the many concerns for pondering via and enforcing a good web site and social media profile. 

The booklet is split into 4 major sections: 
  • Management-level Issues 
  • Setting process and Tactics 
  • Creating content material That Makes Connections 
  • Measuring Results 
The forty two principles are in accordance with Philippa's 15-plus years of consulting event and study into what works at a realistic point, and are illustrated with real-life examples from her consumers, audiences and co-workers. every one rule is designed to aid readers be sure if the difficulty or inspiration that is being awarded is pertinent to their particular state of affairs. It explains the final idea, and provides an instantly acceptable instance, case research, or different rules from over thirty contributing specialists together with Rob Siefker, Director of Zappos purchaser Loyalty workforce, Francoise Gilbert, writer of The international privateness Book, John Yunker, writer of The artwork of the worldwide Gateway, and Dan Burrus, writer of Flash Foresight.

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42 Rules for a Web Presence That Wins (2nd Edition): Essential Business Strategy for Website and Social Media Success by Philippa Gamse CMC,Laura Lowell


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