Andrea Phillips's A Creator's Guide to Transmedia Storytelling: How to PDF

By Andrea Phillips

ISBN-10: 0071791523

ISBN-13: 9780071791526

The First How-To procedure consultant to Transmedia Storytelling

“Phillips’s booklet is a strong software for a person who desires to make a profession for him- or herself in the international of transmedia. via her suggestions, the reader is ready to comprehend the basics of transmedia and the facility it could possibly have while used with a compelling and powerful story."
—David Gale, government vp, MTV move Media

“Transmedia storytelling is a daring and fascinating new area for creativity and innovation. . . . Andrea Phillips presents a compelling, considerate, and transparent advisor to a subsequent new release of creators during this medium. She demystifies the method and proves that you simply, too, can push the envelope and be a part of the way forward for storytelling.”
—Michelle Satter, Founding Director, Sundance Institute function movie Program

“An first-class and fair-minded primer and survey of the underpinnings and fast-evolving ideas in the back of multiplatform narrative. Andrea Phillips is considered one of a small handful of writers in a position to either working towards and obviously conveying the foundations of transmedia storytelling. hugely recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense consultant for the fun-filled and unusually impressive global of transmedia storytelling.”
—C. C. Chapman, coauthor of Content principles and Amazing issues Will Happen

Includes Q&A periods with the world’s top specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation—a innovative strategy for telling tales throughout a number of media systems and formats—and it’s swiftly changing into the go-to method for a wide selection of companies. in case you paintings in advertising and marketing, unique, or ads, transmedia storytelling is a must have software for pulling humans into your world.

Why do you want A Creator’s advisor to Transmedia Storytelling?

If you need to allure, have interaction, and captivate your viewers, you wish this ebook. Written through an award-winning transmedia writer and well known video games fashion designer, this ebook indicates you ways to make use of an identical advertising and marketing instruments utilized by heavy-hitters reminiscent of HBO, Disney, Ford, and Sony Pictures—at a fragment of the cost.

You’ll find out how to:

  • Choose the proper structures on your story
  • make a decision no matter if to DIY or outsource work
  • Find and hold a powerful center construction team
  • Make your viewers a personality on your story
  • Get the investment you need—and even make a profit
  • Forge your personal winning transmedia career

With those confirmed media-ready innovations, you’ll how one can generate must-read content material, must-see movies, and must-visit web content that may in basic terms develop greater as audience reply, give a contribution, and unfold the observe. You’ll create significant buzz with buildings comparable to trade fact video games and fictional personality sites—or even “old-fashioned” systems equivalent to electronic mail and get in touch with calls. The extra you connect with your viewers and the extra you get them eager about the storytelling strategy, the extra profitable you'll be.

This isn’t the long run. this is often now. this can be the way you inform your tale, contact your viewers, and take your video game to the following level—through transmedia storytelling.

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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

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